Q: How to launch a Google Display Ad campaign on the Sweply Platform?
A: Log in to your Sweply account and select "Ads Launcher" from the left menu.
Click the "Create Ad" button and select "Google" as the Ads channel.
Choose "Google Display Ad" as your ad objective and click "Create Campaign."
To start your Google Display Ad campaign on Sweply, design your ad.
1. Design:
Campaign Name: Enter a name that represents your ad campaign. This will help you organize and track your campaigns more efficiently.
Business Name: Choose your business name to establish brand recognition and build trust.
Landing Page URL: Add the URL where users will be directed after clicking on your ad.
Headlines and Descriptions: Add up to five headlines and five descriptions to make your ad content attractive and powerful. Choose brief and descriptive headlines that catch users' attention, and briefly explain what sets your business apart in the descriptions.
Long Headline: Add a longer headline to provide more information about your business.
Call-to-Action Text: Select a text encouraging users to act, such as "Buy Now" or "Learn More."
Images and Logos: Add two or more high-quality images (1 square and one landscape required) to make your ad visually appealing. You can also add a logo and a video (optional) to ensure your ad is more effective.
2. Keywords:
Choose relevant keywords aligned with your ad objectives.
Use keyword generation tools: Use keyword generation tools to get ideas for relevant keywords. Enter your website link or product to receive a list of suggested keywords.
Choosing strong keywords can significantly enhance the success of your campaign.
3. Audience:
To effectively reach your target audience, it is crucial to select the appropriate locations, language, gender, and age range to show your ad.
Geographic targeting: With the help of a map, you can select specific geographic areas where you want your ad to appear. Additionally, you can set a radius around a particular location to further refine your targeting.
Language targeting: To effectively communicate with your target audience, choose English or Arabic.
Demographic targeting: To reach the right age group and gender, you can select the age range and gender of your target audience. This ensures that your ad is displayed to those most likely interested in your product or service.
4. Budget:
Set clear goals for your campaign and establish a budget that aligns with those goals.
Specify your bidding strategy and determine how much you will spend per impression or swipe.
Set a budget for your campaign and decide how long you want your ad to run.
5. Launch:
Review and launch your Google Display Ad campaign on Sweply.
Monitor your campaign performance regularly and make any necessary adjustments to optimize your results.