How to Launch an Awareness Ad on Snapchat Using the Sweply Platform
You can follow these simple steps to ensure that your message reaches the target audience effectively. Here, we will detail each step to achieve the best results.
Basic Steps to Launch an Awareness Campaign on Snapchat
1. Design
A. Naming the Ad
Choose a simple, suitable name that reflects the essence of your campaign.
B. Creating the Ad
Add the Brand Name: Clearly display your brand name in the ad.
Catchy Title: Write an attention-grabbing title that conveys your awareness message.
Upload Media: Add an image or video for the ad with the dimensions (1080x1920). These dimensions are best for Snapchat to ensure clear and appropriate display.
Choose Attachment Type: Specify whether you want to link the ad to a website or app installation.
Preview the Ad: See how your ad will look and make any necessary changes to ensure it effectively conveys your message.
2. Defining the Audience
A. Choosing the Geographic Location
Identify the region where you want the ad to appear. The region can be local or international depending on your needs.
B. Defining Age and Gender
Select the age and gender of the target audience, based on the awareness message you want to convey.
C. Language Targeting
Use the language targeting feature to ensure that the message reaches users who speak the language your campaign deals with.
D. Geographic Range
Set a target range around your specified location to focus your ad campaign on Snapchat users near the relevant area.
E. Reach and Impressions Estimation
You will be able to see estimates based on targeting options and budget. These estimates help understand the potential audience size during the campaign period.
By accurately customizing these settings, you will increase your chances of reaching the most appropriate audience for your campaign.
3. Setting the Budget
A. Setting Clear Goals
Define clear goals for your ad campaign. For instance, do you aim to achieve a certain number of impressions or focus on spreading awareness in a specific region?
B. Bid Pricing Strategy
Choose the right bid strategy for your campaign and set the amount you'll spend per impression or ad swipe.
C. Budget and Duration Setting
Set a total budget for your campaign and the time duration you want the ad to run.
4. Launching and Monitoring
A. Reviewing the Ad
Before launching, make sure to review all campaign content and ensure it aligns with campaign goals, avoiding any errors that may impact the ad's quality.
B. Launching the Campaign
Once everything is ready, press "Launch Campaign" within Sweply Platform to start running your awareness ad on Snapchat.
C. Monitoring Performance
Use the Sweply platform to continuously monitor your campaign's performance. If you observe the need for improvements, you can adjust targeting or increase the budget to achieve better results.
By following these detailed steps, you can design and launch an effective awareness ad campaign on Snapchat using Sweply, ensuring effective communication with your target audience and increasing brand awareness.
For Additional Assistance: If you need extra support, you can always contact the Sweply support team via email:
[email protected]