Maximize your campaign's effectiveness by adhering to these detailed specifications for different types of ads on Twitter. This guide provides you with all the necessary information to ensure your content is optimally formatted and meets Twitter's requirements.
2.1 Twitter Image Ad Specifications
File Types Accepted:
PNG
JPEG
Maximum File Size:
5MB
2.2 Twitter Video Ad Specifications
File Types Accepted:
MP4 or MOV
Maximum File Size:
1GB
Video Length:
Up to 15 seconds
Video Bitrate:
Recommended range: 6,000 - 10,000 kbps
Audio Codec:
AAC-LC (Advanced Audio Codec - Low Complexity)
Video Codec Recommendation:
H.264, a standard for video compression
Thumbnail Requirements:
Supported File Types:
PNG or JPEG
Aspect Ratio:
Recommended to match the aspect ratio of the video
Maximum Size:
5MB
2.3 Twitter Carousel Ad Specifications
Number of Slides:
Between 2 to 6, accommodating either images or videos
Media Size for Carousels:
Image Carousels: 800 x 418 pixels
Video Carousels: 800 x 450 pixels
Aspect Ratio:
Image Carousels: 1.91:1 or 1:1
Video Carousels: 16:9 or 1:1
Each of these specifications is designed to ensure that your advertisements on Twitter are not only compliant with the platform’s standards but are also primed for maximum engagement. Proper adherence to these guidelines will help in presenting your content effectively across Twitter’s dynamic social media environment, enhancing both reach and viewer interaction.