Media Size Specifications Guide for Snapchat Advertising
In this guide, we'll provide you with comprehensive details on the specifications to consider when creating your Snapchat ads through Sweply.
1. File Size Specifications
Video: Max 1 GB.
Image: Up to 5 MB.
Dynamic Ads: Not to exceed 6 MB.
2. Format and Encoding
Video: Must be in .mp4 or .mov format, with H.264 encoding to ensure smooth playback and optimal system compatibility.
Image: Accepted formats are .jpg or .png, with PNG supported only within Snapchat's ad management.
3. Aspect Ratios and Resolution
To ensure efficient ad content display and full utilization of the phone screen, you must adhere to the following aspect ratio specifications:
Storage Aspect Ratio (SAR): 9:16
Display Aspect Ratio (DAR): 9:16
Pixel Aspect Ratio (PAR): 1:1
This ensures that the media is displayed ideally on mobile devices in a complete vertical view.
4. Audio Configuration
Channels: Stereo sound (two channels - left and right) to ensure balanced audio distribution.
Volume Level: The ad volume must be set at -16 LUFS for an appropriate audio level.
Encoding and Quality: Use PCM or AAC encoding with a bit rate of no less than 192 kbps. You can use an audio resolution between 16-bit or 24-bit.
5. Image Requirements
Format: The best formats are PNG or JPEG.
Size: The minimum required resolution is 1080 x 1920 pixels to ensure clear display and high quality.
Aspect Ratio: The image ratio should be 9:16 to ensure compatibility with vertical screens.
Adjustments: If your image or video does not match the required resolution (1080x1920 pixels), you can adjust or crop the media to fit the specifications.
6. Video Length Specifications
General Video Duration: Videos can range from 3 to 180 seconds as long as the file size does not exceed 1 GB.
Snap Publisher Videos: The maximum allowed is 30 seconds for videos created directly in Snapchat.
Longer Videos: If the video exceeds 30 seconds, it is preferable to create it using an external editing program and upload it to the creative library on the platform.
7. Full Ad Size
Optimal Resolution: The resolution should be 1080 x 1920 pixels while maintaining the 9:16 ratio for maximum benefit from Snapchat's distinguished vertical display in the mobile app.
Conclusion:
For marketers targeting the Snapchat audience, adherence to these specifications is crucial. Preparing high-quality ad content, with proper formatting and file sizes, ensures that your ads are smooth and engaging, enhancing interaction with the target audience.
For Additional Assistance:
If you need extra help or have any inquiries regarding media specifications on Snapchat, you can contact the Sweply customer support team via email:
[email protected]