Media Size Specifications Guide for Google Display Ads
When creating image ads for use in Google Display campaigns, it is essential to adhere to specific specifications to ensure the ad's effectiveness and correct display across various devices and platforms. In this guide, we will review the supported file types and dimensions you should follow when preparing image ads for Google campaigns.
Supported File Types
To ensure fast performance and optimal ad display, Google Ads supports the following file types:
JPG
PNG
GIF
Note: Ensure the file size does not exceed the limit allowed by Google Ads to guarantee fast loading times and ad effectiveness.
Supported Dimensions for Image Ads
Ideal dimensions help enhance ad visibility and overall performance across different devices. To ensure your ads display correctly and effectively on the Google Display network, use the following dimensions:
250 × 250 pixels – Ideal for square ads.
200 × 200 pixels – Often used for small ads in tight, square spaces.
468 × 60 pixels – Designed for ads that span horizontally across pages.
728 × 90 pixels – Considered one of the larger sizes and used in horizontal spaces for ads at the top of pages.
300 × 250 pixels – Very common size providing enough space to show an image with compelling messages.
Tip: Use various dimensions to ensure your ads appear in diverse placements across Google's Display network, enhancing user interaction and increasing your campaign's success rate.
Conclusion
Adhering to the correct file types and dimensions when creating image ads for Google campaigns enhances user interaction with the ad and improves overall campaign effectiveness. By using these specifications, you ensure that your ads will display at high quality and in the best possible way on all devices and platforms.
For Additional Assistance:
If you encounter any issues or need further support, feel free to contact the Sweply customer support team via email:
[email protected]