Choose a simple and relevant name for your campaign.

Select your target audience based on location, language, interests, and devices.

Enter your website URL and ensure conversion tracking is set up.

Select the tweets to promote from either existing ones or create new ones.

Add keywords related to your website content to target users interested in those topics. Alternatively, use the "Generate Keywords" feature to get suggested keywords based on your website.

Use the Followers Look-Alike targeting option to reach people with similar interests to the accounts they follow and engage with.
Select interests related to your website to ensure your ads reach the most relevant Twitter users.

Use the map to select the geographic areas where you want your ad to appear or set a radius around a specific location.

Choose the language used by your target audience.

Select the age range and gender of your target audience.

Define your target audience based on specific devices and operating systems they use.

Set clear goals for your campaign and establish a budget that aligns with those goals.

Specify your bidding strategy and determine how much you will spend per engagement.

Set a budget for your campaign and decide how long you want your ad to run.