Q: How to launch X(Twitter) App Install ad campaign on the Sweply platform?
A: Login into your Sweply account and click the "Ad Launcher" option.
Select "Create Ad" and then select X(Twitter) Ads as your ads channel.
Connect your X(Twitter) Ads account to Sweply to access your ad campaign.
1. Design
Choose a simple and relevant name for your campaign.
Select the Android or iOS platform to target your desired audience.
Enter the URL of the app in the Play Store or App Store that you want to promote, and ensure that conversion tracking is set up.
Use the X(Twitter) Audience Platform feature to expand your reach to mobile in-app ads.
Choose relevant ad categories to describe your Ad content and reach the appropriate audience.
Add your app website domain to drive traffic to your website.
Select the tweets to promote from either existing ones or create new ones.
2. Target:
To reach the most relevant audience for your app, consider adding keywords and other targeting options to your campaign.
Add keywords related to your app to target users interested in those topics. Alternatively, use the "Generate Keywords" feature to get suggested keywords based on your website or product.
Use the Followers Look-Alike targeting option to reach people with similar interests to the accounts they follow and engage with.
Select interests related to your app to ensure your ads reach the most relevant Twitter users.
Use the Keyword Strength chart to analyze the impact of your chosen words on your ad. Aim for 100% strength for better results.
3. Audience:
Use the map to select the geographic areas where you want your ad to appear or set a radius around a specific location.
Choose the language used by your target audience.
Select the age range and gender of your target audience.
Define your target audience based on specific devices and operating systems they use.
Use the advanced options to reach people by specific operating systems and devices.
Using these targeting options, you can effectively reach your desired audience and increase the chances of converting them into customers.
4. Budget:
Set clear goals for your campaign and establish a budget that aligns with those goals.
Specify your bidding strategy and determine how much you will spend per engagement.
Set a budget for your campaign and decide how long you want your ad to run.
5. Launch:
Review your ad and make any necessary adjustments.
Launch your X(Twitter) App Install ad campaign.
For more help
If you encounter any issues or need additional assistance, feel free to contact our customer support team at [email protected].