Choose a simple and relevant name for your campaign.

Select the Android or iOS platform to target your desired audience.

Enter the App Store URL for the app you want to promote and ensure conversion tracking is set up.

Use the Twitter Audience Platform feature to expand your reach to mobile in-app ads.

Choose relevant ad categories to describe your content and reach the appropriate audience.

Add your app website domain to drive traffic to your website.

Select the tweets to promote from either existing ones or create new ones.

To reach the most relevant audience for your app, consider adding keywords and other targeting options to your campaign.

Use the Followers Look-Alike targeting option to reach people with similar interests to the accounts they follow and engage with.

Select interests related to your app to ensure your ads reach the most relevant Twitter users.

Define your target audience based on specific devices and operating systems they use.

Use the advanced options to reach people by specific operating systems and devices.

Target users who have installed your app and last engaged with it a while ago, encouraging them to take action within the app.

Set clear goals for your campaign and establish a budget that aligns with those goals.

Specify your bidding strategy and determine how much you will spend per engagement.

Set a budget for your campaign and decide how long you want your ad to run.