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How to launch a campaign to Engagement ads on X (Twitter)
How to launch a campaign to Engagement ads on X (Twitter)
Updated over 6 months ago


Q: How do you launch an engagement ad on the X (Twitter) platform through the Sweply platform? A: You can launch your engagement campaigns on the X (Twitter) platform by following the five steps below:

Design:

  • Choose a name for your advertising campaign.

  • Create your ad by selecting recent tweets or creating new ones.

  • Make your tweets simple and engaging to encourage user interaction.

  • Choose the card type, such as a website or app, and add relevant media to your ad.

  • Preview your ad to ensure it looks great and is ready to launch.


Keywords:

  • Select relevant keywords that align with your advertising goals and are likely to reach your target audience.

  • Use Sweply's keyword creation tool to receive a list of suggested keywords.

  • Consider the strength of keywords to measure the impact and relevance of the selected words for your ad.


Audience:

  • Use the map to specify the geographic areas where you want your ad to appear or set a radius around a specific location.

  • Choose the language used by your target audience.

  • Select the age and gender category for your target audience.

  • Specify your target audience based on the devices and operating systems they use.

  • Use advanced targeting options to reach people through specific operating systems and devices.


Budget:

  • Set clear goals for your campaign and create a budget that aligns with those goals.

  • Determine your pricing strategy and set the amount you will spend per engagement.

  • Allocate a budget for your campaign and specify the duration you want your ad to be displayed.


Launch:

  • Review your ad and make any necessary adjustments.

  • Launch your "interaction" campaign.


These targeting options allow you to effectively reach your desired audience and increase the chances of converting them into customers.


For more help

If you encounter any issues or need additional assistance, feel free to contact our customer support team at [email protected].

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